Whether you hail from Birmingham, Manchester, Lincoln or London, we all sit under the banner of city dweller. This title comes with various stereotypes including the grimy reality of commuting and fading high-streets to more satisfactory pastimes such as urban festivals and cultural experiences.
To raise awareness, celebrate and challenge the difficulties of inner-city sports, global super-brand, Nike have released a spectacular campaign focused on the capital called Nothing Beats A Londoner.
Nike has called in leading, urban stars including Skepta and AJ Tracey to appeal to their street-level, younger audiences but the creativity involved including new tech has us captivated by this beautifully designed and delivered film.
This campaign by Wieden + Kennedy showcases the melting pot that is London. Iconic superstars of music and football sit alongside everyday people to tell a fun but serious tale about the nature of our capital and how individuals engage and interact with sporting opportunities.